How to begin...

Well, let’s not sugarcoat it.

We’re making a YouTube channel, selling t-shirts.

In 2025.

F*kcing Tshirts?

Yes, really.

And not just any shirts—overpriced ones based on an obscure venture lived by Ollie a cartoon character slapped ontop of the real world, trapped like the rest of us in an overly complex modern civilization.

He’s kind of curious if he can help society be, well, better. So are we.

So far, Ollie’s best idea (in a pile of even shittier ones) is to explore the world, expand his awareness, and sell t-shirts which fund systemic issues more important than Ollie’s 'first world' problems. Think; malaria nets, wealth concentration, existential risk research, and whatever else the effective altruism wizards believe will help tackle the world's chunky issues at hand.

Along the way we get some hot takes and cold hard nuance to un-jade ourselves from our own existence.

Why?
Why try?

Because we, and Ollie, live in a time where most people want to simply; understand the basics of modernity, live a happy life and feel like we left Earth a bit better than when we came into it, for f*cks suck.

But let’s be honest:

You’re exhausted.
You’ve got twenty-eleven tabs open.
The news makes your head spin.
You care about your friends and family, but you can hardly keep on top of your own shit let alone make the effort they deserve.
You care about the planet, but also love hot showers and cheap flights.
You’ve heard a zillions ways the world is f*cked and now feel you need a PhD just to understand it all.
And between shoot-to-kill drone or nukes, it could be its it's all about to implode — and you wouldn’t even know where to begin.

We see you.

And we made this brand for you.

This is your permission slip for Imperfect Altruism.

We built Human Error Era as a kind of cosmic joke that might actually work.

A… “What if we Trojan-horsed civility, education, and moral action inside comedy and cotton?”

Turns out, the answer is:
You’d feel less guilty and do more good.

So here’s the master plan:

Build a bit of a culty Youtube series and streetwear brand centred around Ollie, an unusual bet on self-criticism through comedy over ideology.
Make merch that's witty, silly and also painfully honest.
Donate the bulk of our revenue to world-saving causes we ourselves are ill-equipped to do (eg: sne dour profits to health/security/peace/economy stability), all via effectivealtruism.org.
Open-source our finances and donations.
And never pretend a t-shirt alone solves war, poverty, political unrest etc.

Because let’s face it, it doesn’t. But it might just nudge 1, or 1 hundred or 1 thousand or 1 million people to think differently,
To laugh more,
To talk about similarities over ideologies at a party.
To try to fix our own imperfect group over talking down to someone elses.
To see what we can do about our own errors,
To accept our human errors,
To hold two ideas in our head at one time,
To recognise that we can be fallible, accept other’s fallibility, and still hold ourself to higher standard,

To feel slightly less alone in trying to be a good human in a dumb system.

And that’s something.

So, Time to Meet Ollie.

Our semi-sentient, slightly confused, morally ambitious (or was it ambiguous?) main character of the brand and ad hoc YouTube series.

He’s not a guru at anything.
He’s not an influencer.
He’s just a vaguely Anglo-European dude with a T-shirt printer and an internet connection.

And a dream:

“Sell moderately cool t-shirts that fund important– maybe even world-saving– shit I don’t understand.”

Ollie figured if he couldn’t save the planet with a podcast (turns out everyone already has one), he’d try something even dumber—T-shirts.

But not just any shirts.

Shirts that funnel money to Effective Altruism.
Shirts that make you laugh at your eco-hypocrisy and still try anyway.
Shirts that turn you into a billboard for some comedy that sneak in real philosophy and thoughts around how humans can do better.

And most of all—shirts that invite you to join the plot, not just the product. Because well, you can buy them in real life, and surprise surprise the money goes to Effective Altruism. 50% of every tee, in fact.

Because Human Error Era isn’t just a brand. It’s Ollie’s quest. A tv show with a surreal, David Attenborough crossed with Rock and Morty or the Midnight Gospel, absurd, merch-fuelled hero’s journey to Trojan-horse moral ambition into everyday life.

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Ollie, and his World:
One big (hot) mess.

Kind of like ours!

Ollie roams the Earth—through warped cityscapes and glitchy realities—documenting the beautiful contradiction of trying to do good in a world optimized for attention spans shorter than his lunch breaks.

Each adventure becomes a new episode and a new “oh for fuck’s sake” moment of human contradiction:

A wellness influencer booking her 9th Bali flight of the year.
A Silicon Valley bro investing $100K to an organic coffee bean startup cutting down rainforest.
A Dutch cyclist in full lycra ordering fast fashion on his phone– the chick yelling at him about fast fashion, who just bought some slow-fashion from her local clothing designer…who has x184 the carbon footprint per organic cotton tee vs the fast fashion alternative.

These aren’t villains.
They’re just humans.
Caught somewhere between the humane era… and human error.

And Ollie?
He’s navigating the whole thing.
Trying to sell you a T-shirt while softly questioning how we got here.

But isn’t this brand kinda hypocritical?

Ahh, yes.
Almost certainly.

We use oil.
We print shit.
We drop-ship from factories that definitely don’t run on unicorn farts.

But the name says it all: Human Error Era.

We’re not claiming moral perfection.
We’re claiming moral direction.
And that direction is: do better, even if it's imperfect.

We also think most do-good organisations are, frankly, pretty damn dry. Polished. Professional. Sterile. They lack the down-to-Earth journey most of us- like Ollie- are caught in, somewhere between a panic attack, an accidental girl’s trip blow-out. We think altruism needs some comedy and play to make ideas on morality and action more approachable. We’re here to show you the ugly side of trying to do good with a bit more humility and humour.

Human Error Era meets us where we are.

What’s So Different About Human Error Era

We lead with comedy (not guilt), critique systems (not people), and prefer imperfect action over performative purity. We hide real learning inside cartoons and cotton, send at least 50% of revenue to high-impact causes, and publish the messy numbers. No greenwash, no gurus. If we screw up, we’ll show you the autopsy.

If nothing else, this is a really elaborate joke about humanity

One that happens to move money to places that matter.
One that might change how you feel about the future.
One that dares to make moral ambition look... kinda cool?

So go ahead—buy the shirt, or don’t.

Just know that:

It might make you laugh.
It might make someone’s life better.
And it might even make you care again, despite everything.

Welcome to the era.
Human. Error. Era.

(We’re glad you’re here.)